Reason Clothing was founded in 2004 by two friends, Philip Bassis and Jon 'DJ PRICE' Totaro, who built what began as a line of hand printed t-shirts by drawing from what they call, 'Inspiration from Aspiration'. Today, Reason Clothing is a full fledged menswear line consisting of t-shirts, caps, button up shirts, knits, premium denim, outwear, and accessories. Every piece of clothing released under the Reason Clothing label is designed, crafted, and inspected to ensure a quality product that can be enjoyed for years to come. Items are produced in very limited quantities and each piece comes individually numbered.