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So much newness at Reason NY. Fresh vintage arriving daily, new summer merchandise, displays, signage, it just keeps on getting better.

Jane is new too. Say hi to her next time you drop by the store or lurk on her twitter account @nyjanesays

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This is one of my favorite items we’ve made this year. I’m wearing it right now. Releasing online next week.

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The new Floral Patch caps have been flying off the shelves. These are available in the online shop now.

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Doesn’t that look delicious? Our High Point Chambray Shirts are TOO crispy.

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