2013 has been a whirlwind so far.

It’s hard to believe how much has happened only one month into the year. Trips across the country, new staff members, collaborations, people entering and leaving our lives, constant work, highs, lows, anticipation, but mostly, excitement for whats to come.

Thank you to everyone who has stuck by us for all these years, and thank you (and hello) to everyone just joining us for the first time.


Price’s new mixtake “Priceless” is ree with all online or in store orders over $100 while supplies last.

This is Johnny. He made his way into the store one day with a huge suitcase fresh off the plane from Korea. He was in town for a few days for a family event. Turns out his only shopping stop during this trip was with us at Reason.

It was great to meet someone in person who has followed the brand online for years. We chatted and I was able to learn about his wants and needs from us; the products he enjoyed and why, and most importantly what he wished to see more of. Also turned out he had traveled all the way here with an empty suitcase which he filled up all the way with items from the Outpost. Great to meet you Johnny, have a safe trip back home!