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‘BOUT THAT LIFE-

We’re out here in SoHo at Agenda NY showing Reason Fall 2012, Spring 2013, and a few extra surprises.

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If you look closely you’ll catch a little preview of what’s coming from the brand in the next 12 months. You’ll also catch Shiv before we made him change his hat.

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Rows and rows of the best in the street, skate, and action sports markets filled the massive two floor spaces.

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Word at the show was that the Reason booth was the coolest Agenda (or any show) had seen in years. Our response: YOU SHOULD SEE OUR STORES.

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We were fortunate to be right across from the OG homies at Mighty Healthy. Still coming strong with the smartest most well designed hip hop tees in the game.
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We were also directly next to Skull Candy. Had to grab a flick of this new Yankees collaboration set to launch this October.
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Price was the headlining DJ of the show but Shiv got to show his skills behind the decks as well.
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These guys came through as well-
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