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Without a doubt my favorite part of being in the shop is catching the expressions of passersby. Hardly a person walks by without a turned neck or a gaping mouth aimed right into the window. Every local kid tugs their parents to let them peek their head in.

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Here I am caught checking the @reasonclothing instagram account. Recently we’ve been selling through products before they even hit the sales floor just by posting an Instagram photo. THIS vintage LV briefcase for example took about three seconds to sell this afternoon.

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So did THIS vintage moped. Managed to snap this one and only pic before it drove off to its new home.

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Justin updated our signs today. Told him to freestyle something with no direction and this is what he came up with. Talented crew.

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We added two new members to the growing 9th street retail community this week. Right next door to us Carmen opened Devorado, a designer vintage boutique with an amazing assortment of brands including collections from Chanel, Celine, YSL, and just about every high end women’s designer you could image.

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The place that’s really changed our habits here is Empanada Bar. We are empanada aficionados and these are without a doubt the best I’ve ever tasted. The owner has worked cooking empanadas in 12 different countries before opening the bar here.

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I can’t even pass by without picking one up. The spicy beef and the curry chicken are the Reason staff favorites so far.

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