Yesterday we officially released our Alma Mater Varsity Jacket in the Online Store.

People have been pushing us to make a varsity jacket for years. We’ve always held back because it was important for us that when we made a varsity, it had to be perfect. We kept the design clean and simple, no patches or gaudy embroideries, and focused on investing in quality leather and wool materials, a fitted cut, color choices that would work with almost any outfit, and the best sewing and construction possible. Everything about this jacket is fine tuned to perfection, down to the custom REASON garment bag it comes delivered in, and we’re excited to offer it to you today.

Here’s the official press release:

The REASON Online Shop has just been updated with the highly anticipated Alma Mater Varsity Jacket. The simple and classic silhouette comes constructed in a grey Melton Wool body fabrication, offset by rawhide leather sleeves and pocket detailing, and a fully quilted satin lining. The jacket is highly limited and available exclusively through the Reason Online Shop and select retailers now for $249.00 USD.


  • 100% Melton Wool Body
  • Genuine Rawhide Leather Sleeves
  • Slim Cut For A Flattering Look
  • Quilted Satin Lining
  • Black Snap Button Closure
  • Comes Packaged In Custom Reason Garment Bag
  • Each Piece Comes Hand Numbered And Inspected