THANK YOU FOR SUBSCRIBING

WE ALL HAVE ONE-

Presenting a behind the scenes video from the set of our Holiday 2010 photo shoot. We photographed this collection on location in the East Village, just steps away from the original studio where we founded Reason out of. The idea was to bring together a cast of people who have found their Reason, and personify what we stand for; indepdenent business, a dedication to quality, and a New York City attitude.

Here they are:

Jeff Laub, Blind Barber

Adam Kirsch, Blind Barber

James Cruickshank, Lola New York/Whitmans

PJ Monte/Alexandra De La Vega, Don Clothing

Mikey Avedon, Mikey Avedon Photography

… And here’s the video:

The footage was shot and edited by New York’s 151 Studios.