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BUILT TO LAST-

We trooped out to a garment dye house in New Jersey this morning to check up on production for a couple of the final pieces in our Fall/Winter 2010 line.

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Our custom knit fleece and Reason Brand Denim came a long way before making its way here. This upcoming collection is titled Built To Last, and taking a unique hands on approach to finishing every garment was part of the mission for this line.

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Even though the place looks like hell, these guys are great at what they do. Dyeing and finishing for the best in the business for over fifty years and counting.

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Which is probably how long its been since this machine was cleaned.

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Anyway I’m not going to try to make another joke on die, dye, and dying. The first round of Autumn and Winter 2010 goods from Reason Built To Last will be releasing on October 20th, and they are seriously awesome.

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