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EMMETT SHINE’ING AT GIN LANE -

I can’t believe in all these years Emmett hasn’t had his first cameo on Reason until today.

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I first met Emmett when we both lived in Chinatown a few years ago and he was launching his clothing line, Lola New York. Today, in addition to working on his brand, Emmett also runs a boutique creative agency called Gin Lane Media. The guys have been killing it lately, working with everyone from Rocawear and Adidas to V Magazine and Mark Ronson’s Allido Records.

They just finished a website for a Brazilian inspired beachwear line called Olasul that I really dig -
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This is their office down on Christie street, complete with the custom built conference table.

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And an extra little design studio and waiting room just for kicks.

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Check out the Gin Lane Media site here and the Lola New York site (which is being re-launched shortly) here