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TEAM REASON IN MIAMI – WINTER MUSIC CONFERENCE 2010

REASON has had the globe on lock this week as Phil was in Tokyo, I was getting busy down in Miami Beach for Winter Music Conference 2010. This was my first WMC, and I have no complaints at all. Landed Wednesday and met up with the west coast homie, Jesse Lee, of Dub Frequency. He was in town checking out events and produced an incredible event Friday at the Clevelander with the Mongloids & Junior Sanchez. While I was down in Miami to DJ events for WMC, I also had the priveledge of doing something completely different. The Rock Fashion Week at the Eden Roc Resort was also taking place and I was able to spin a few runway shows. As you can see below, Jesse is always business, hanging out with DJ Anthony Pisano, a popular young DJ and producer I know locally in Miami.

After the runway shows, I headed to the Fountainebleu for the DJ AM Tribute Party at LIV. I have to say this was possibly one of the best parties I’ve ever been. Energy in this large room was insane. DJ A-Trak and Travis Barker did a surprise performance, and even had Lil Jon come out to perform his new single – “Get Out of Your Mind.” I always take photos on my Blackberry when inside the club. Make sure you follow me on Twitter – @DJPRICE for random updates and funny photos.

It was good to be together with a bunch of close friends from home. Here you see DJ Sinatra, DJ Vitale, Jesse Marco, and Jonny Lennon of Deckstar.

DJ AM would of been very proud of all the incredible performances at Liv that night. Steve Aoki threw down a powerful electro set, followed by Jazzy Jeff on the hip-hop & club classics, and followed up by the homies Jesse Marco & Marshall Barnes to close it out.

The glue that keeps us together – Peanut, aka Gabi Richmond from Deckstar and 4AM.

DJ Sinatra, DJ Vitale, and the “go to party-rocker for Downtown’s cooler-than-thou party scene” – top boss at 4AM DJ Agency – Jus Ske. RIP DJ AM.

Most people probably don’t know that Sal Morale and Anthony Vitale are two of REASON’s longest and biggest supporters. A few years back, they owned the well-known AS on Stanton Street, and were often written up about flipping sneakers to DJ AM in In Touch Magazine. Peace to the cousinos!
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On Friday night, we launched the 4AM DJ Agency at the Mondrian’s Sunset Lounge. Jonny Lennon, DJ Ani Quinn, and Adam Alpert hanging in front of the step & repeat looking extra dapper. Check out Ani Quinn’s latest mixtape “Style & Grace” released in part by Blue & Cream, a long-time REASON supporter in the Hamptons.

Me and DJ Sinatra getting loose as our event was a major success. Featuring 12 DJs including – myself, DJ Price, DJ Jus Ske, DJ Jesse Marco, DJ Sinatra, DJ Vitale, DJ Sal Morale, DJ Phresh, DJ Ani Quinn, DJ Theory, DJ Suss One, DJ Brooklyn Dawn, and Orazio Rispo. . I’ll be posting up audio from the party shortly, so be on the look out for that.

The next day I hit up the Serato Suite at the Fountainebleu. To say the least, I was very impressed the soon to be released Rane 68 DJ mixer. Basically a hybrid of a Pioneer 800 and a Rane 56, and a ton of new & fun additional features. Music, technology, equipment, and toys are all core values for us at REASON and I will without a doubt be picking this piece up in April.

Not very surprising, but the DJ industry has a lot of roots and similarties to the street and skate wear scene that REASON is accustomed to. I first met Petey, aka DJ PS1 several years back as he was the owner and buyer of his own boutique, N7, in Brooklyn. Always a supporter and always a nice guy!

Jesse Marco with the lovely Jessica Rosenblum. Jessica is responsible for the careers of some of hip-hop’s most popular DJs including two of my favorites – DJ M.O.S. and DJ Funkmaster Flex.

I also can’t forget about the lovely ladies of Miami Beach. I met many future ex-wive’s this week. It was definitely a real problem.







Everyone was asking me – “Are you a photographer, too?” I’d respond. “Hell no! I just take pictures.” Kirill is a real photographer, and extremely talented. Check out his site KirillWasHere for more photos from WMC and other assorted wild adventures.


The world famous Crooklyn Clan – DJ Riz & DJ Sizzahandz. I’ve been studying DJ Riz mixtapes since I was 16 years old, and they are two of my favorite DJs. I’ll go to any venue to just sit, ignore everyone else, and listen to Riz play.

The young Ari Gold – Jacob Epstein and his client – DJ Theory.

DJ Vibe from the LOLA family, holding it down with his great girlfriend, Ramona.

Chilling poolside at the Mondrian. I think their is a certain rule at the hotel that all guests must be foreign, a model, and extremely wealthy. I wasn’t mad at all. You can even find the Miami branch of Whilhelmina Modeling Agency on the hotels 3rd floor. I love models & the Mondrian. :-)


Saturday night had a busy night of DJ work as I played an early set with the homies Jesse Marco & Devin Lucien at Coco De Ville, and a late night set at Mokai with DJ Jus Ske & DJ Vitale. Both clubs were dope and offered different experiences. If your in Miami and want to check out an intimate, small dance lounge with a hot crowd, Coco de Ville is the spot. Over at Mokai, you have big room sound, high energy lighting systems, and magnums of Ace of Spades being brought out every 15 minutes. The energy in the room at Mokai saturday was slamming so hard that even a portion of the ceiling came down over the DJ booth during my set. WMC was an adventure. Looking forward to next year’s festivities, for sure!