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We spent a good portion of this week brainstorming concepts for our first Reason Movie. Video is quickly becoming the medium of choice for brands looking to showcase their collections. We’ve been checking out what some of our peers have been putting out just to see what everyone else is doing. Here are a couple of our favorites:

FUCT “The Doctrine” Pt. 1 from FUCT on Vimeo.

Here’s a preview glimpse at some location reference shots I took in Long Island a few weeks back:

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REASON Spring Summer 2010 Basic Essentials Collection will be releasing next month, and it is great.