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Reason ClothingReason Clothing

C’EST BEAU

In the coming days we will be announcing the official opening of “C’est Beau” a one month pop-up concept shop and designer sample sale in the Lower East Side featuring...

In the coming days we will be announcing the official opening of “C’est Beau” a one month pop-up concept shop and designer sample sale in the Lower East Side featuring apparel from Reason, Nom De Guerre, PegLegNYC, and a curated sunglasses selection from Claw Money.

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For the past month Beau (right) and his partner here have been working hard organizing all the details, signing leases, and making this happen. Not bad for a couple Syracuse business school students on their summer vacation, eh?

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Beau, Jon, and Isa discussing the plans for the space.

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Isa (NDG) is a hard working guy and a savvy business man. He was the first buyer to see the potential in Reason when we walked into his shop with samples and line sheets in hand five years ago.

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Since they’ve opened Nom has never participated in a sample sale of any sorts, and after peeking into their boxes its safe to say they will be unleashing some serious heat next month.

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