EMMETT SHINE’ING AT GIN LANE –

I can’t believe in all these years Emmett hasn’t had his first cameo on Reason until today.

I first met Emmett when we both lived in Chinatown a few years ago and he was launching his clothing line, Lola New York. Today, in addition to working on his brand, Emmett also runs a boutique creative agency called Gin Lane Media. The guys have been killing it lately, working with everyone from Rocawear and Adidas to V Magazine and Mark Ronson’s Allido Records.

They just finished a website for a Brazilian inspired beachwear line called Olasul that I really dig –

This is their office down on Christie street, complete with the custom built conference table.

And an extra little design studio and waiting room just for kicks.

Check out the Gin Lane Media site here and the Lola New York site (which is being re-launched shortly) here