Reason News

I’m pulling reference images for the last batch of Summer 2011 and maybe some Fall 2011 t-shirt graphics today. Recently I’ve been digging into magazines and postcards for graphic reference because I love ripping them up and I feel guilty doing that kind of damage to library books. Wow. That little illustration of the guy …

Continue reading "ANCIENT FORBIDDEN MYSTERIES-"

Here’s the first batch of photos from our preview event last night brought to you by photographer Ernest Estimé. Abby shooting for her website BurnMeIn The shop now also carries a selection of books from the back of Nom De Guerre. Marielle- Nicole- Carl just launched a mens beachwear line called Onia available exclusively through …

Continue reading "ALL WE TRUST IS US-"

I’m an expert at Text Twist by the way. We’re finally bringing back our most popular deal of the year, our summer grab bags, which we call the REASON Summer Kit. This year we are limiting the number of kits available for purchase so act now if you want one. For only $100 you can …

Continue reading "GRAB BRAG GARB BAGS-"

We had a couple of noteworthy press clippings this week. First, this New York Times write-up on the C’est Beau Pop-Up Shop. And Jon’s quote in the New York Post recommending this Uffie Feat. Pharrell Williams track, AddSUV.

This Tuesday from 7-10 pm, we are hosting a special Reason Preview event at the C’est Beau Pop-up Shop. We will be previewing catalogs from our Fall/Winter 2010 and Spring/Summer 2011 collections, drinks will be served, and we will be giving out a limited number of gift bags and freebies early. This event is open …

Continue reading "EARLY-"

We just launched the beta version of our new Reason MobileBlog. The blog features camera phone pictures that are updated directly from our phones straight to the Reason website within minutes. We’re still working on it, so click here to see what we’ve been up to so far, and click here if you have any …

Continue reading "SLOW MOBILE-"

And we’re back at the Brimfield show in Massachusetts. After my last post (click here to read it) people harassed me for the details so if you’re interested in checking it out, go to www.brimfieldshow.com to learn more. Anyway. Another crack of dawn wakeup call and we headed down to the fields in search of …

Continue reading "BRIMFIELD"

The homies JonNY Sollis and The Fat Jew just sent over the pilot teaser for their new television show The SkinNY. It’s amazing. Even their press release was so good I just had to go ahead and paste the entire thing for you to enjoy. “Several months ago, myself and the talented Fat Jew wrote …

Continue reading "THE SKINNY"

Andre, the former manager of Union NY just opened a new store called Consortium at 5 Delancey street right off Bowery. Good selection of vintage Polo-

We had our friends and family opening of the C’est Beau store last night. I didn’t take nearly enough pictures, mostly because the store was practically a war zone with how crazy people were going over all the merchandise. Seriously. 55 Delancey between Allen and Eldridge. Get there now. Simionez Wolf knows. Beau knows. Got …

Continue reading "GET DOWN HERE-"

After months of planning and hard work, we are happy to announce that we have officially opened the doors to a new one month pop-up shop in Manhattan’s Lower East Side. The store, called ‘C’est Beau’ will serve as a temporary concept shop for REASON, Nom De Guerre, PegLegNYC, and Absurd. This will include exclusive …

Continue reading "OPEN FOR BUSINESS"

Go Love Your Own City tote bags are now available in the online store for $25.00. ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​We’ve also added some new sticker packs: ​ Both are available in the Online Exclusives section of the Shop, click here to check them out.

Go Love Your Own City tote bags are now available in the online store for $25.00. ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​We’ve also added some new sticker packs: ​ Both are available in the Online Exclusives section of the Shop, click here to check them out.

C’est Beau, opening July 1 One of Claw’s selections- Trickers for Nom De Guerre-

In the coming days we will be announcing the official opening of “C’est Beau” a one month pop-up concept shop and designer sample sale in the Lower East Side featuring apparel from Reason, Nom De Guerre, PegLegNYC, and a curated sunglasses selection from Claw Money. For the past month Beau (right) and his partner here …

Continue reading "C’EST BEAU"

Want us to pay for your shipping on some new REASON? For a limited time we are offering free world wide shipping on Online Store orders of $50 or more. To take advantage of this offer, complete your store purchase as you normally would and use the code SUMMERFUN in the coupon box at checkout, …

Continue reading "SUMMERFUN"

I gotta give it up to the guys at Cookies and Cream. When they decided to start an independent t-shirt and toy company they figured the only way to do it would be to find their own lane, and they have. Literally. The guys bought themselves a used DHL truck, had it customized, vinyl wrapped, …

Continue reading "FRENCH-VANILLA, BUTTER-PECAN, CHOCOLATE-DELUXE-"

I can’t believe in all these years Emmett hasn’t had his first cameo on Reason until today. I first met Emmett when we both lived in Chinatown a few years ago and he was launching his clothing line, Lola New York. Today, in addition to working on his brand, Emmett also runs a boutique creative …

Continue reading "EMMETT SHINE’ING AT GIN LANE –"

The 2nd Annual Anders Larson-Toich Foundation benefit reminded me of the high school reunion I never had. People always talk about friends who pass away in superlatives so it sounds cliche to say that Anders was probably the most generous, fun loving person I’ve ever known, but it’s true. Anders would be proud to know …

Continue reading "“I’M HAVING THE BEST DREAMS” –"