Our friends Andy from Fresh Melt Water and PJ from Don have two noteworthy projects coming to fruition this week. Both of them took things that have been done billions of times; throwing parties and opening stores, but with relevant and interesting new twists that made them stand out from the other similar pitches that get sent to us. Take note.

First, here’s to Andy. Welcome to Lodge; a Philadelphia store carrying the finest in men’s, and women’s contemporary and vintage clothing as well as a nice selection of art, accessories, and housewares.

Lodge is located at 177 W. Girard Ave. in Philadelphia, PA and stocks the breadth of our offerings from Reason Clothing.


Next up is PJ and Sean’s Real Quick For Fun event;

Real Quick, For Fun is a four-day pop-up event by PJ Monte and Sean Kinney starting Thursday, February 10th and continuing through Monday the 14th. During the four days Real Quick, For Fun will host art, fashion, food, and music. The space located at 376 Broome Street will showcase the efforts of a small network of friends organized from a street level. As defined by the title, the intention is to capture a feeling of spontaneity and unrestraint with irreverence to the oftentimes high-strung and rigid feel of art and fashion world events.

I’ll be on hand for Thursday’s opening, here’s your invite-