I can’t believe in all these years Emmett hasn’t had his first cameo on Reason until today.
I first met Emmett when we both lived in Chinatown a few years ago and he was launching his clothing line, Lola New York. Today, in addition to working on his brand, Emmett also runs a boutique creative agency called Gin Lane Media. The guys have been killing it lately, working with everyone from Rocawear and Adidas to V Magazine and Mark Ronson’s Allido Records.
They just finished a website for a Brazilian inspired beachwear line called Olasul that I really dig -
This is their office down on Christie street, complete with the custom built conference table.
And an extra little design studio and waiting room just for kicks.