If you missed any of the many updates we’ve made to the website since the upgrade, I’ll just go ahead and tell you my favorite new features.

Our re-launch seemed like a fitting time to debut a new project we have brewing under our umbrella called the Reason Redux Collection. Over time we will release REASON classics of yesteryear with slight twists and upgrades exclusively in our Online Shop as part of the Redux Collection. Our first release from the vault is the epitome of a Reason vintage, our Diplomats Parody Tee. We’ve upgraded this very limited run of tees with a slightly distressed look and printed it with a bleach discharge to give it the look of a shirt thats literally been sitting in the vault for five years.


We’ve always planned on adding a look book section to our site, but instead of just looking at pictures, we wanted to create a section where you could see what items were being worn in each image, and to give you the opportunity to buy the look while you browse. Over time we’ll continue to add our older look books into this section, but until then, just be happy that you didn’t have to code the damn thing.


Our old NEWS section was amazing, but at the same time, it was the worst thing ever. I’ve heard every complaint imaginable in regards to it: from pop-up blocker problems to jumping over posts to load time issues, and all the rest of the ones you’re thinking about now. Anyways we’re thrilled about the upgrade (especially the fancy watermark!) and we hope it keeps you coming back.

Also, don’t forget to download the free new mix-tape entitled “My Name in Lights” from our very own DJ-PRICE in the Reason Radio section.