Reason Clothing F/W 2014 Lookbook

Reason Clothing is thrilled to announce their new F/W 2014 lookbook. The collection is now available online, in-store at the Reason Outpost, and at select retailers worldwide.

For Fall 2014, designers Philip Bassis and Jonathan Totaro tastefully weave runway-sharp designs with the pop-culture wit they’ve become known for. Building on Reason’s decade-long downtown design heritage, Bassis and Totaro have crafted their most refined collection to date.

Armed with an established brand identity and vision, Fall 2014’s collection is the most comprehensive, mature, and mischievously tongue-in-cheek catalog yet. This being a Reason collection, graphic tees naturally anchor the line, complimented by a full range of ready-to-wear jackets, knits, pants, classic hoodies, and thoughtfully re-imagined basics.

Drawing inspiration from the city they both grew up in, New York serves as the backdrop to the collection. Subtle nods to daily life infuse the collection with a hometown heritage, which can be appreciated and related to a world over. With a clear understanding of their audience, Reason offers the urban-dweller an aggressive yet refined collection that mirrors their lifestyle.

Humor lives naturally in a Reason collection, as evidenced by graphic tees like Cenile Parents (Volvo not included) and New York: Advisory, Expensive Content. Everyday items, phrases, and brand logos are effortlessly reinterpreted into conversation-starting pieces.

This season, Bassis and Totaro are most proud of the wide-range of wear-ability of their line. From the relative simplicity of a camouflage button-down to the nostalgia of a vintage print sweater that commands admiration, this design-duo has cemented their standing as promising contenders amongst today’s most forward-thinking fashion houses.

To view the lookbook, please click here

Shop online at, visit us in-store at the Reason Outpost, and at select retailers worldwide.