RUSKO, DIPLO, SO ME-

This picture of Rusko rocking his Reason Jungle Stripe Track jacket alongside Diplo and So Me last weekend ended up in my inbox this morning curtsey of Jesse Lee from Dub Frequency. We have a small amount of stock in these jackets on ice in the warehouse that we have been saving to re-release online soon.

And thats a perfect bridge into our next Los Angeles story of today as C’est Beau takes his pop-up shop out to the west coast for the Reason x C’est Beau temporary boutique in Venice Beach, CA at 1510 Abbot Kinney. This evening the guys will be hosting a small private opening for the shop with free food and drink, and anyone in the area is invited to go partake in the festivities.

Beginning today the shop will be open from 12-8pm daily.