TEAM REASON INTERVIEW SESSIONS: JON DJ-PRICE TOTARO-
Its funny how we update this site every day and there’s so much about our brand that we’ve never made public, thats why I’m especially excited to launch this interview. I’ve wanted to do Jon’s Team Reason Interview session since the debut of this new site but I could never find the right opportunity to fit it in. Here goes nothing:
So where do we start?
From the beginning…
What are you a freaking comedian or something? I’ll tell the jokes. Ok? What were your thoughts on the last TRIS interviews?
Much better. Okay. let’s get down to business. For the most part I do our daily News updates. If you were in charge of the blog how would it be different?
Hey, watch it. Can you believe this is the fifth year of Reason?
Damn, we’re getting old. I think I found my first grey hair.
Let’s sidetrack for a second. How do you think its possible for Brooklyn to have so much energy? Are you ever worried he might be possessed or have some type of thyroid imbalance?
Recently, we had him exorcised. It didn’t do much but make him more hungry.
If you were making one of those high school textbook time lines of Reason, what notable events would you put on it?
Screen printing t-shirts in our living room, our first trip to Vegas for trade shows, opening of the Cooper Square Outpost, moving into our new place back in the East Village.
Probably shouldn’t ask this but what are your personal favorite clothing brands?
Besides Reason.. my closet consists of garments from APC, Polo Ralph Lauren, J. Crew, Nom de Guerre, Wings + Horns, Vans.
Remember when we worked out of the Death Zone basement? How crazy was that?
Many fond memories in our first commercial space. It was a real creative environment, to say the least. I remember spending days adhering pieces of aluminum foil to our ceiling, painting every pipe red, and countless Polaroid photos from members of the team posted on the wall.
Can you tell our readers about your life as a DJ and maybe give us a cool rockstar story?
DJing has been a passion of mine for as long as I can remember and has taken me to places I never thought I would see. I’ve had the privilege of playing all over the world… most notably in Tokyo, Hollywood, Miami, and of course the greatest city in the world – New York. It’s not always as glamorous as it would seem. Many late nights and early flights including my first time to Tokyo, Japan. I remember receiving a call from my good friend Sal Morale at 4 AM after leaving a gig. He told me I had to go to Tokyo immediately. I told him I have been waiting for you ask me about this for years. I said sure, let’s book it for next month. He said, “No, your leaving in a few hours.” I was back from Tokyo in time for that same gig the following week. Sometimes you don’t realize what’s going on around you and you really have to take a minute to step back and take it in. I’ve been able to provide the soundtrack for some of the country’s top entertainers including Jay-Z, Beyonce, Kanye West, Drake, Eminem, Prince, Leonardo DiCaprio, Benicio del Torio, and Paris Hilton. I’ve always been asked for advice by aspiring DJs and all I can say is: practice, work hard, and remain professional at all times, your patience will pay off in the long haul.
I’m ashamed to say I don’t know this but what are your three favorite Reason items of all time?
Mini Dot Tech Jacket, Cable Knit Hoodie, and our soon to be released first ever Leather Jacket.
We’ve never really told the whole story, can you tell us how you came up with the name Reason?
I’ll never forget this. My girlfriend at the time was arguing with her parents and kept on repeating “What’s your reason?” in response to some sort of disciplinary act or something. I thought to myself… what’s my reason? We had been looking for a brand name for quite some time and it just seemed to be make sense. Reason was our reason. It was our reason to get out of bed in the morning, it was our reason to produce, create, and succeed.
Tell us a little about Reason Fall Winter 2010-
Items you could wear everyday, for the rest of your life. Their truly ‘built to last’ and will not go out of style any time soon (at least in our lifetimes!). I’m most excited about the outerwear, but the head-wear this season is unrivaled.
Ok, gimme your ideal breakfast, lunch dinner combo. Last meals before you get executed style, anything you want.
I don’t really eat breakfast, but for lunch you can never go wrong with a good burrito. If I could choose one meal before my death by execution… it would most likely be our typical family style Sunday dinner. A juicy, flavorful steak with mashed potatoes, creamed spinach and a side salad.
Alright, were doing well. Can you tell anyone reading this what to look forward to in the future from Reason?
The return of our exciting line up of bags! As well as some high profile collaborations that I must still keep under wraps.
Last one: top five rappers:
Jay-Z, Big L, Notorious BIG, Big Pun, and Lil Wayne
Phew. Done. Shout-outs. Go:
Much love to the whole Reason crew, you know who you are! My mother and father for always supporting me, my partner in crime and business partner – Phil, the 4 AM DJ Management agency for always believing in me, my pup and best friend – Brooklyn, and all the fans around the world!
Thats all folks. Follow Jon on twitter here