Reason News

THE GUNS ARE FAKE-
ZAK! came by with his girl and Dylan yesterday to finalize the plans for his mix-tape release and watch a couple scenes from one of my favorite movies of all time, When Harry Met Sally. On Friday we will be releasing a special run of Zak! + Reason Go Love You Own City tees in …

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REASON CLOTHING BLACK FRIDAY SALE-
It hasn’t been publicized very much as of yet, but this year marks the 5th anniversary of Reason Clothing, thereby making this the 5th annual occurrence of Reason’s annual Black Friday sale, an event we’ve done every year since day one. This year, we’re giving everyone a chance to pick up some new Reason gear …

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SAY BO EL AYE-
C’est Beau LA just finished their first week in business. The whole story of how the store came together is pretty awesome. The guys killed it in NY this summer, Beau left to China for what was supposed to be a year, but got bored after a few weeks, and called me in the middle …

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T-MAG-
Last night we had the pleasure of shooting with Eddie Zamit and his crew from T-magazine at our studio for an upcoming feature on Reason. This is the second story on us in as many years. Their last issue that was themed around Sesame Street – – And this upcoming issue is all about New …

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… BUT IT HELPS-
We’ve wanted to do a flip on the old DARE tees for a while now. I’m sure for many of you those bold red slanted letters bring back memories from school or summer camp seminars by the DARE programs. DARE is a great organization that seeks to prevent use of controlled drugs, membership in gangs, …

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RUSKO, DIPLO, SO ME-
This picture of Rusko rocking his Reason Jungle Stripe Track jacket alongside Diplo and So Me last weekend ended up in my inbox this morning curtsey of Jesse Lee from Dub Frequency. We have a small amount of stock in these jackets on ice in the warehouse that we have been saving to re-release online …

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THIS WEEK ON THE INTERNET-
Since we’ve been busy dealing with the glorious aftermath of releasing the Built To Last lookbook, there’s been a lot of good internet amazingness to miss out on. Tonight I finally caught up on all my favorite blogs and pulled aside a few great things worth sharing- – Boys Life – This is my guilty …

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ALL WE TRUST IS US-
We started working on this line over a year ago. The industry at the time was a different universe from where we first began building Reason. Store owners were weary about buying from a company that was notorious for being strict on limiting distribution to wholesale accounts. It was a recession, and buyers wanted to …

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REASON RADIO-
DJ PRICE, Reason Clothing, and 4AM, are proud to announce the release of our very own Jon ‘DJ Price’ Totaro’s first real life hard copy mix-tape, Dynamics Of Moving Bodies, Volume 1. Beginning today, the next fifty orders through our Online Store will come packed with a free copy of the CD as well as …

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EARS RINGING-
On Satuday we went to the biggest Halloween party held under one roof in the United States called Masquerade Motel. We were dressed as nerds but that didn’t stop us from fist pumping with the best of them. About an hour into the event it we came to the stunning realization that we were probably …

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HOLLERWEEN-
If there’s one thing I learned from this weekend, it’s that Miami takes Halloween very seriously. We spent all day down at the beach. Here’s a batch of pictures from Saturday night. Jon was DJ’ing at LIV along side JusSke. The entire mammoth club was decorated in the style of Alice in Wonderland for the …

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WELCOME TO MIAMI-
I’m on vacation right now so I’m not taking trillions of pictures a day, but here’s a little taste of the paradise we’ve been fortunate enough to find ourselves holding up in- There’s really not much coolness to mention, but we did bump into PItbull at the pool earlier today. I was sleepwalking, but Jon …

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A B-ROLL COP OUT-
We just touched down in Miami, Florida to hit the beach and enjoy Halloween from a tropical climate for a change. No photos yet, so here’s a quick Blog B-Roll post with some snapshots that I never got around to using anywhere else. This one is from out in Long Island this summer. I’ve never …

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PURSUIT OF EXCELLENCE-
For us, the decisions that go into choosing fits, colors, washing, threads, screen prints, embroideries, and enough velcro and buttons to drive you crazy are never taken lightly. Our attitude about making clothes has always been to make stuff for ourselves and our team to wear, in fact a main sticking point in our business …

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NEW WORK NEW YORK-
I finally made it over to the old Deitch projects space on Wooster Street which is now the Levis Photo Workshop, to check out New Work New York curated by Tim Barber. It’s really cool. The show features a who’s who of local photographers. There’s a wall of vintage cameras ready for rental, stacks of …

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PUNKIN PIE-
I got to escape from the city yesterday for a quick trip to upstate New York. Somewhere along the way I thought I’d do an entire post with bad puns and halloween jokes. Went apple picking at Dubois Farms. Isn’t that appealing? What do the birds sing on Halloween? Twick or Tweet. I bought 40 …

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TEAM REASON INTERVIEW SESSIONS: JON DJ-PRICE TOTARO-
Its funny how we update this site every day and there’s so much about our brand that we’ve never made public, thats why I’m especially excited to launch this interview. I’ve wanted to do Jon’s Team Reason Interview session since the debut of this new site but I could never find the right opportunity to …

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WWPD-
When we’re stuck on a design decision for too long we have a long running joke at Reason where we half kiddingly ask ourselves ‘What Would Polo Do?’. It’s basically an automatic disagreement ender, because at the end of the day it’s pretty hard to do it better than Ralph. You can only imagine how …

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BUILT TO LAST-
As you can probably imagine, owning and running an independent business in today’s world is no easy task. Partially because of the realities of the economic climate, and to a certain degree because every day we’re answering the same old question… “how’s Reason doing?” Well, here’s the truth; times aren’t what they once were, and …

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BIRTHDAZE-
Wow. Jon turned twenty five. A quarter century young. I’m less than thrilled about missing the party in New York last week but thankfully Madison McGaw was on hand to document the night in all its glory. Matt even gave the Ace Of Cakes guys a run for their money with his own custom DJ-Price …

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ALL WE TRUST IS US-
“When its 100 degrees in New York, it’s 72 in Los Angeles. When its 30 degrees in New York, in Los Angeles it’s still 72. However, there are 6 million interesting people in New York, and 72 in Los Angeles. -Neil Simon” We bid farewell to Julian yesterday with a huge Japanese BBQ dinner on …

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