Reason News

FAR-EASON EAST-
Another day on the streets of Tokyo. Went to go check out a the well known Salvation Army Bazaar in Northern Tokyo this morning. Supertalk highly recommended it as a must see but in all honesty there wasn’t much to see. Did manage to pick up a pair of vintage sunglasses for 200 Yen though …

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理由は服日本では
Two more days in Tokyo. Shops in Japan are about a year ahead of the American trends, right now everything is all about mountain climbing. Freak Store: Streets of Harajuku. It has been raining all week. Smile. Paul Smith store. Hi mom. Tokyo Anime Fair: I don’t think I’m much of a photographer but this …

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TURNING JAPANESE-
Day one in Tokyo. Really dig these vending machines they have everywhere. View from my room. Miyazaki building. Beats the Metrocard machines in New York. Top Chef anyone? I can’t even tell you how I feel about ramen. Even this simple bowl from a fast food type joint puts New York City’s best (Ippudo/Momofuku) to …

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GLOBAL REASON-
I’m headed out to Tokyo today for a week so I won’t be able to attend, but if you’re going to be in Miami for Winter Music Conference you need to go check Jon, Jesse, Jus, Orazio, Sal, Sinatra, Phresh, and the rest of the newly formed, highly lovable, REASON supporting, 4AM crew at the …

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BEST KEPT SECRETS-
Somehow within a period of one week we’ve gone from a foot of snow on the ground to full fledged shorts and t-shirt weather here in New York. That means its time for flea market cool-hunting, iced coffee, rooftops, barbecues, and lots of vitamin D induced smiles. 39th street between 9th and 10th avenue, every …

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WE MAKE THE BEST T-SHIRTS-
Over the years we’ve used just about every type of screen printing possibility known to man to showcase our aspirational, independent, New York City vibe. From wild wet on wet four color water based blends, to all over print, high density, foil, flocked, sublimated, full color process craze. This year we’ve taken a slightly more …

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WATCH US-
We spent a good portion of this week brainstorming concepts for our first Reason Movie. Video is quickly becoming the medium of choice for brands looking to showcase their collections. We’ve been checking out what some of our peers have been putting out just to see what everyone else is doing. Here are a couple …

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DRINKING WINE ON THE SIDEWALK-
The 180g concept shop in Paris is one of the more unique custom tailoring and dying stores around. Now approaching their one year anniversary the store sells high quality products like cashmere sweaters and scarves, ringspun cotton tshirts, and waxed cotton blazers, and offers customers the option of custom dying their garments one of many …

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ONE DAY WE’RE GONNA LIVE IN PARIS-
Flew out to Paris, France last week for some meetings. It was Paris fashion week so we got to enjoy the added bonus of the city being filled with models and fashion types. I don’t know why but I really dig these obstructed shots of the city’s landmarks. These kids reminded me of Where The …

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HE MET THAT GUY ON CHAT ROULETTE
Epic new Guitar Center commercial featuring JonNYSollis in our Go Love Your Own City hoodie.
NIGHT LIFE-
We had the city surrounded last friday. In one corner, Matt and I had our friday night Locals Only party going strong at Gallery Bar with special guest DJ Terry Urban. As usual, Henry Reason was in the house with his new girlfriend keeping it super local. Afterwards we headed down to the FatJew’s birthday …

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YOU CAN’T GO WRONG-
The popular Reason Cooper Square Jeans from our Excelsior Collection have just been marked down to $45 in the Online Shop. A bargain for a pair of quality washed Japanese denim. Click Here to buy them now. Everything else in the Online Shop is still available for 50% off if you use the discount code …

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THANKS ANABELLE-

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FASHION WEAK-
I went to go check out the Jason Wu for TSE collection at Fashion Week yesterday. The world of high end women’s clothes isn’t exactly my cup of tea but its kind of interesting to see how ‘trends’ eventually evolve from the decisions that people like Jason, one of today’s most popular designers, make in …

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B-ROLL-
It’s been an insanely busy week here at REASON. I could tell you grueling details about the real deal headaches we endure here on a daily basis but that’s not fun, so here’s some photos from the last week that didn’t make it to the site the first time around.
SNOW DAY-
New York City got hit with the biggest snowstorm of the past decade yesterday, effectively rendering the entire tri-state area into a powdery, slush filled mess. I took advantage of my day off by getting down to business on some upcoming REASON projects, scouring my books for upcoming graphic references, and hitting the hills for …

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POSSE
We did a photo shoot for Zink Magazine yesterday at Gold Bar featuring our ‘posse’ of Jon and I, Jesse, Kirill, Julian, and Jon Lennon. The issue should hit newsstands sometime this spring.
WEST COASTING
The last of my Los Angeles photos.
LA TIMES-
I’ve been out in Los Angeles doing some secret missions, researching, and cool-hunting for the past couple days. I won’t bother with the streetwear stores, instead, here’s my personal favorite, Mr. Freedom on Beverly BLVD. A literal plethora of garmental goodness. Spent some quality time with our west coast marketing guru and part time mentor, …

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ALL RIGHTS RESERVED-
For some reason we’ve been seeing a influx of fake versions of our trademark Go Love Your Own City tees recently. In the past couple months the counterfeiters have even gone so far as to copy our little ‘All Rights Reserved, All Fights Deserved’ detail at the bottom of our graphic. It’s kind of crazy …

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NORTHERN SPY-
Our friends just opened a new restaurant on 12th street in Manhattan’s East Village called the Northern Spy Food Co. They focus on local products from the Northeast, sustainably produced meat and fish, and raw and organic ingredients. We stopped by for lunch this week and it was great. They don’t take reservations, but next …

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