Reason News

If you haven’t heard the news yet, the Diplomats have officially announced that they will be reuniting after personal problems caused everyone’s favorite Harlem rap group to part ways almost two years ago. Probably not a bad time to pick up one of these guys, am I right? We’ve also made the newest Cam’ron mixtape, …

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We are proud to be sponsoring this year’s Anders Larson-Toich Foundation benefit fundraiser in honor of our good friend Anders who passed away from cancer two years ago. The ALT Foundation is working to construct a facility where young cancer patients will feel safe, protected and comfortable, so that they may better receive alternative medical …

Continue reading "RIP ANDERS YUCK REST IN POWER –"

Right after we got back from the Jersey Shore we went straight down to Jesse’s birthday party at Goldbar. 23 years young! Watch your toes.  Check out Jesse Marco all over the internets – JesseMarco.com, Twiter.com/JesseMarco, and SoundCloud.com/JesseMarco family business- Jon, Nick Bloome- Theory, Sinatra- COLOSSAL- Young Zooted- Beau and his lady friend- Cue the …

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Jon (DJ-PRICE.COM) got called up to DJ a private party on the Jersey Shore for Memorial day. When Julian and I heard that the residence had a state of the art nightclub built into their back yard, and that the event would feature a top shelf open bar, catering, dancers, and a car and driver …

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3 snakes – 3 states- Delaware River- The highest point in NJ-

On Thursday, May 20th, I’ll be heading to San Francisco for 4 nights to check out the local scene and see everything the city has to offer. That night I will be DJing at Ambassador and it’s an official REASON™ sponsored event. A few lucky locals will go home with some REASON™ giveaways! If you …

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I woke up at 5am today to make it out in time for the first day of New England’s Brimfield Fair, the east coast’s largest semi-annual flea market. Brimfield takes place about an hour outside of Boston and attracts everyone from teenagers looking to furnish an apartment on the cheap, to the world’s most reputable …

Continue reading "ONE MAN’S TRASH-"

Jed’s probably on the verge of coming at me with a pitchfork for not posting this earlier so I’m using a late pass on this one but our officially licensed Reason Clothing Music Skins are available for purchase exclusively through Music-Skins. We created two styles, one fun Checker pattern, and a more classy Bound For …

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The whole dubstep music movement is showing no signs of slowing down. At this point it’s only becoming more and more mainstream and Mad Decent’s Rusko is right at the forefront of the phenomenon. Rusko just released his first first album O.M.G.! streaming free on his myspace page and it’s making major waves on the …

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The homies over at LooseWorld have been killing the video production scene over these past couple months. They’ve been responsible for directing and producing a handful of hit music videos, television pilots, and short films for everyone from Chiddy Bang to Comedey Central. Bryan- Dane- Skyler (on the right), and one of the film makers …

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We got together with photographer Madison McGaw at Oliver Saul’s studio to shoot a few products that need to be re-added to the new Online Store system today. Pop-off hoodies anyone? Henry rocking the Jungle Stripe Crewneck. This is Oliver Saul. Besides hosting photo-shoots he is also a luxury jewelry maker and designer. You can …

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We are just about caught up with shipping the recent onslaught of Online Store orders, thank you to everyone who has been so patient with us, we love our customers, even the ones who send death threats after two days of not receiving an order. For those of you who’ve asked, this is the free …

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Caught Shepard Fairey while he put the finishing touches on his layer of the Deitch Wall today. The mural is a promotional piece for Fairey’s upcoming show at Deitch Projects, called May Day which opens on May 1.

I dropped by the SoHo offices of UrbanOutfitters yesterday to chat with our homie Bobby and his team. They drove in from Philly for the weekend to shoot their new catalog and drop in on their stores and vendors. Here’s where it all goes down. Besides being one of the style directors at Urban, Bobby …

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Since we’re working on Spring/Summer ‘11 designs and concepts it’s about time for another Ebay reference post. Here’s a selection of auctions that I’ve bookmarked this week for one reason or another. Polo could do no wrong in the 90’s, and the graphic on the back of this button-down is no exception. I really admire …

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Get ‘em while their hot. Fresh off the presses to hold you over until REASON Spring Summer 2010 ‘Basic Essentials’ collection drops, we have have a nice simple REASON Bar Logo tee available in Black/Neon and Heather Grey/Neon for 29.99 in the Online Exclusives section of the Online Store. While you’re there, we’ve also marked …

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Kicked it with Maino in the studio a few weeks back and was able to hear his new single – “Bring it Back DJ.” I got to say the record is dope and a definite club anthem. It’s already become a staple in my set and will continue to hold its ground. Check out Maino …

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The REASON for it all. The best and the brightest from all walks of fashion come here be inspired and pick through reference garments. Quality American workwear at its finest. A t-shirt here will easily run you $300 USD. Last piece of ramen porn. I promise. Unfortunately I forget his name but this guy runs …

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Pow. Eight days in Tokyo goes by like the blink of an eye. This was my first trip to Japan and it opened my eyes in ways I never could have imagined. Creatively I’ve amassed over three thousand reference images ranging from retail build-outs to graphics to buttons and zippers and everything else along the …

Continue reading "RELOADED PERSPECTIVE –"

REASON has had the globe on lock this week as Phil was in Tokyo, I was getting busy down in Miami Beach for Winter Music Conference 2010. This was my first WMC, and I have no complaints at all. Landed Wednesday and met up with the west coast homie, Jesse Lee, of Dub Frequency. He …

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