Reason London Outpost
Boxpark Unit #25
2-4 Bethnal Green Rd
London E1 6GY
London’s trendy Shoreditch neighborhood welcomes Reason Clothing’s newest retail venture, the Reason London Outpost. The shop is located inside Boxpark, the world’s first pop-up mall. The store is constructed from a stripped down shipping container, refitted with clothing racks and display tables for a clean, modern design. Reason’s London Outpost will stock the brand’s full range clothing and accessories for men and women. Phil Bassis, the brand’s co-founder notes: “We are excited to give UK customers the full Reason brand experience; view the entire collection, shop store exclusive products, and learn about the company’s story and lifestyle. Our goal was to bring our uniquely New York City aesthetic to East London” The walls showcase imagery depicting Reason’s brand story, campaign photos, and mission statement.
Boxpark Shoreditch is a pop-up Mall constructed of re-purposed shipping containers based in the heart of East London. Opened in 2011 by founder and CEO Roger Wade, BOXPARK Shoreditch will be open for the next four years. Filled with a mix of fashion and lifestyle brands, galleries, cafés and restaurants – Boxpark places local and global brands side-by-side, creating a unique shopping and dining destination. Boxpark is not some run-of-the-mall shopping centre. It’s a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street.