Reason News

GROUCHO CLUBHOUSE-
Last day in London. Bumped into Dan Sloss, one of Britian’s most promising young stand-up comics. The kid is a laugh riot. Here’s his youtube channel if you wanna check him out. I also got to catch up with Gary Smith, our UK sales rep over drinks at the Groucho Club. My British accent never …

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LON DONT OWN-
Left Niece airport last night headed to London. Taxis in London are great. Stopped by at the Harrods department store- Obviously everything at Harrods is impressive but the Chopard section was my favorite. The photo doesn’t really do it justice. Had requests from Laudree, Paris’s oldest and most famous Macaroon shop. These guys have been …

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ONE MORE PUN-
Still in Cannes, France at MIP. France’s most elite come here to relax on the beach and drink rosé, we’re here pitching a TV show to broadcasters around the world. If I photoshopped this for ten minutes you’d be convinced that I George Clooney was really right there. Or maybe not. Macaroons- Late night yacht …

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CANNES DID-
Two more days in the south of France. I paid about four dollars to take this picture. Launch party for a new movie/tv series called My Babysitter’s a Vampire. Guess that trend still wont die. Great lettering on this metal sign. And then Comic Sans on the dessert menu at a four star restaurant. Kind …

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YES WE CANNES-
Something tells me I’ve used that title already. Won’t happen again. I’m out in Cannes, France this week to help change the face of children’s television forever. So far I’ve taken an elevator with a Jonas brother (still not sure which one), sat behind (and lent my barf bag to) a very nautilus Luke Perry …

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BUILT TO LAST-
We trooped out to a garment dye house in New Jersey this morning to check up on production for a couple of the final pieces in our Fall/Winter 2010 line. Our custom knit fleece and Reason Brand Denim came a long way before making its way here. This upcoming collection is titled Built To Last, …

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PLAYING FAVORITES-
Late night working with Greg over at The NoFavorite office on Houston and Broadway. NoFavorite has long been one of the most sought after New York City design firms but with recent additions to their portfolio for clients like J.C. Penny, Free City, The Neistat Brothers, Commune Design, and the Pepsi DJ Collective, they are …

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ANTIQUES IN THE OUTFIELD
Remember when I made a joke about my lack of skills in the world of video editing? I wasn’t kidding. Regardless, as promised, here’s my video footage from the Brimfield Flea Market.
AUTO PILOT-
Here’s some behind the scenes shots from a new television show I had the opportunity to work with recently. The show is called Black Dawn, and it features a mix of live action television and animation in a skateboarding, sci-fi show for kids and teens. I watched the pilot today for the first time and …

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MELET MERCANTILE-
Excuse the Blackberry pictures in this post. I would have used the Canon but Melet Mercantile prides themselves on not allowing photos in their showrooms. As the New York Times put it, “Melet’s mission is to bring home the artifacts that will inspire the A-list designers who frequent Melet Mercantile”. These guys take their business …

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TUMBLREASONER –
Well we’ve officially broken down and set up a Reason Clothing Tumblr account. Truthfully I’ve been against Tumblr since day one, a firm believer that they are nothing more than watered down blogs for lazy people but the purpose of the Reason Clothing website is to showcase what we as a team are digging and …

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SLIGHTLY USED-
Back in Brimfield Massachusetts on a two day cool hunting mission. I shot some videos as well but I’m about as good at editing video as I am setting up my voice mail so give me a few days for that. I also posted a few live-blogged pictures up on the Reason Mobile Blog so …

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SLIGHTLY USED-
Back in Brimfield Massachusetts on a two day cool hunting mission. I shot some videos as well but I’m about as good at editing video as I am setting up my voice mail so give me a few days for that. I also posted a few live-blogged pictures up on the Reason Mobile Blog so …

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CLIPPINGS-
The September issue of V Magazine, dubbed The New York Issue hit newsstands today featuring Lady Bunny (its okay, none of us have ever heard of her before either) sporting our Reason Go Love Your Own City tee alongside Mark Ronson. You can read the issue online in its entirety here.
REASON CLOTHING PRESENTS-
Buy None Get One Free is the newest project for Reason Radio brought to you by our very own ZAK! This preview mix features three fun dance’y electro tracks from the young rapper/song writer and is just a little taste of what to expect from the full album, Stuck To The Sidewalk, which we will …

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HOW TO MAKE IT-
We’re at a Salvation Army somewhere in New Jersey today. My love for things organized by color, coupled with my t-shirt collecting obsession makes me feel like a kid in a candy store at these places. I could literally spend all day going through racks of dollar tees. You probably didn’t know our Salvation Series …

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SAMUEL
You only have a couple more seconds to hop on board before the Samuel bandwagon takes off now that Columbia signed him, Kanye blogged him, and Spin hyped him. Sam didn’t make it to our Spring Summer 2009 look book shoot last year but his partners B-Roc and J-Patt did, check it out here, and …

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MOOD BOARD-
Today we’re at Mood Designer Fabrics in midtown Manhattan doing some fabric souring for an upcoming collection. Usually we send photos or reference images to overseas factories or agents and have them send us swatches to choose from, but for some projects we prefer to keep it local. We’ve been coming to Mood for about …

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WRITE DOWN THE BLOCK-
Within a couple steps of the apartment we founded Reason out of, and only a few blocks away from our new headquarters, some of our good friends have recently unveiled their own entrepreneurial endeavors. On 10th street, housed in the former Studio B space, we have the Blind Barber. By day, it’s a old style …

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STARTING NOW-

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BATCH CAPTURE-
I always get excited when I outsource photography to professionals and then they do a way better job than I ever would have. Here’s the last set of shots from our preview event at C’est Beau last week, brought to you by Madison McGaw Also C’est Beau was featured in Time Out New York this …

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